Brand Story
Handsome Bastard Clothing & Apparel Ltd.
Be bold. Be seen. Make your mark.
Handsome Bastard® | Premium Canadian Streetwear for Confident Men
Born in Brampton. Built for the bold.
Handsome Bastard® is a Canadian men's streetwear brand creating premium hoodies, graphic T-shirts and lifestyle apparel for men who aren't afraid to stand out.
From heavyweight hoodies to bold graphic tees, our clothing is designed to fit right, feel great and make a statement.
We're not interested in making clothing that disappears into the crowd. Our limited drops and signature designs are made for men who want their style to have some attitude.
This isn't just clothing. It's a statement.
Founded in 2019, Handsome Bastard Clothing & Apparel Ltd. is proudly Canadian and independently owned. We source our products and services through Canadian companies because supporting Canadian businesses isn't simply a marketing message for us—it's part of how we operate.
Quality matters. Style matters. And so does having the confidence to be yourself.
That's what Handsome Bastard® is about.
More than apparel. A mindset.
BIG ANNOUNCEMENT
COMING SOON
A NEW CHAPTER IS COMING
Handsome Bastard® is getting into underwear.
Founder & CEO Michael Baeumler has officially signed an agreement to develop and manufacture the highly anticipated Handsome Bastard® Underwear Collection.
We're taking the same bold attitude, quality and character behind our hoodies and T-shirts and bringing it to a new category built specifically for men who want confidence, comfort, style and performance.
This won't be ordinary underwear.
It's going to be Handsome Bastard®.
Our inaugural collection is currently in development and is expected to be completed by late October 2026.
Want to be first in line?
Email us to join our priority list for exclusive early access, product updates and launch announcements. Priority-list members will be among the first to know when the collection is available and will have the opportunity to pre-order.
The next chapter of Handsome Bastard® begins now.
The Original - $85.00
The Original Handsome Bastard Hoodie.
The favourite.
Enough said.
Limited Series - Top Seller - $85.00
Handsome Bastard® Baseball Swoop Hoodie
New graphic. Same iconic comfort.
A fresh twist on the go‑to hoodie everyone loves.
The Mariner Hoodie - $85.00
Weather the waves. Wear the grit.
Another Favourite
Some men avoid the storm.
Handsome Bastards sail into it.
Casual Long Sleeve
The Long Sleeve - $39.99
Not just another long sleeve, there's nothing basic about it.
The Uniform
The Performance Shirt - $29.99
For the Bastard who puts in the work and his body shows it.
Perfect for the gym
The Henley - $39.99
The Henley
Clean enough for dinner. Bastard enough for everything after.
Men's T Shirts
The Mariner 'T' - $29.99
Built for men who appreciate rugged style and a little attitude. The Mariner 'T' brings classic Handsome Bastard character to an everyday graphic tee.
The Off-Roader - $29.99
Built for guys who'd rather take the long way. The Off-Roader brings rugged style and Handsome Bastard attitude to an everyday graphic tee.
Muscle Garage - $29.99
For men who appreciate horsepower, good lines and a machine with some attitude. Muscle Garage brings classic automotive style to the Handsome Bastard collection.
Ride & Shine - $29.99
Some rides deserve a little more attitude. Ride 'n' Shine brings bold Handsome Bastard style to an everyday graphic tee built for guys who like to stand out.
FlexFit® Baseball Caps - $49.00
Our latest addition to the product line is our one size fits all baseball cap. Order yours today before they're all gone...
Say NO to the 51st State Baseball Caps - $49.00
Stand up for Canada and say NO to becoming the 51st State. This stone-washed denim ball cap is 100% cotton, with embroidered sides and front. One size fits all with the velcro strap.